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LinkedIn is a social media that brings professionals together. Instead of Facebook and Instagram that do pictures and other social captions, LinkedIn is focused more on helping professionals interact in a formal environment. You can use it to build your career profile or even enhance your business network. Another way LinkedIn is useful is that you can use it to get clients for your business. Being part of a corporate network is beneficial to both your personal and corporate life.
Here are some ways that you can use LinkedIn to increase your corporate network:
1. Post blogs. LinkedIn Pulse allows you to write your thoughts and share with your network. This content can be in the form of an editorial, thought leadership opinion or a tutorial. LinkedIn blogs help people to learn more about you your business acumen and activities.
2. Join LinkedIn Groups. Joining LinkedIn Groups help you to meet professionals in the same field as you. LinkedIn Groups have both new and old professionals of different experiences and jobs who share knowledge and keep information flowing among each other. You can find new connections in these groups that will add value to your LinkedIn network both online and offline.
3. Use the LinkedIn App. The LinkedIn Connect app is a cool way to get information about your network contacts like anniversaries, birthdays and other important dates. It also helps you to stay in touch with updates, notifications and other things that come around on the network. Being on the app keeps you in tune with all the recent happenings on LinkedIn so that you can quickly react where opportunities arise.
4. Share your LinkedIn posts on other social media. LinkedIn is for professionals, but you can also take the link to your posts and share them on other social media like Facebook and Instagram. By doing so, you can reach people that are not on LinkedIn but are still essential to have as connections in your social network. Sharing your link to other social networks also helps you to expand your reach up to a level where you can leverage on.
A better reach on LinkedIn can help take you to the next level of your business development and career, so it is definitely worth the effort. Network building is a great way to find new clients for your business. If you don’t have a LinkedIn profile, ask a social media person to help you create a profile.